Daniel w. Fletcher pop up
I assisted Daniel on his first pop-up store in London where he worked architect Farshid Moussavi. The pop-up was to reflect the brands aesthetics and presented his collections on one level with a contrasting gallery / bar area in the basement.
The shop in Covent Garden had been left empty for many years. I assisted with tidying the space, painting the stripes which ran across the floor, walls and ceiling on the ground floor and plastering a wall in the basement.